The Beauty Den

Treat yourself or treat someone else, but most of all feel good about yourself

Based at The Arena, Norton Road, Baldock, Herts.

LOTS OF FREE PARKING (use SG7 5AW for sat nav)

5-7 mins walk from Baldock Train Station

07989 349475

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team photo


Spray tanning is her thing, but you can get a decent wax, chat & smile off her too!


Meet The Team

from left to right




She's a ninja with a blade! Our microblading & semi-permanent make up specialist.  Creating beautiful brows, but also a master of hot wax & a colour pallette.  Alex is as nifty with a spatula as she is a make up brush.  You will love our Alex!




Senior Beauty Therapist

Massage Therapist

Lash Technician

Registered Nurse & resident Aesthetics Practitioner.  The fairy god mother of all things anti-ageing & a perfectionist when it comes to achieving natural looking enhancements.  You'll be delighted when she's finished her magic with you!


Sophie basically lives at The Den!  Our Senior Therapist & Nail Fairy.  This girl can do seemingly impossible things with nails.  Sophie is truly passionate about nail work & all things beauty.  Nails, waxing, tanning, lashlifts......... she covers all areas like a boss & has been on the journey of the Den since the early years.  The Beauty Den would not be what it is without this gem of a girl helping Lora to hold it all together over the years!!


Ali is honestly just wonderful!

A specialist in Advanced Clinical Massage.  I challenge you to find a better massage!!  It is like no other.  Ali's talents don't stop there though, there are lots of massages that Ali offers from Lava Shell, to soothing scalp to holistic facials & Reflexology.  You'll be in another dimension when she's finished with you!



Our lovely Lash Queen.  A young & rising talent.  Evie has a patient & meticulous approach to lash extending.  She has the ability to work very intricately & has a great attention to detail & work ethic.  Start on her lash journey with her, who knows where it will end up!!

Book An Appointment Online

07748 226377

07837 602566

07472 494058

07555 560961

07711 967946